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As in industry, automotive has had a history of being behind the times when it comes to internet adoption. That has seemed to change in the last couple of years as dealers and manufacturers have launched full-force into embracing search and social in ways that surpassed other industries.
There's still a ways to go, especially in social media,. While most are taking on Facebook and YouTube and a good amount are embracing Twitter and blogging, there are platforms that all but the most forward-thinking have failed to embrace. We have often recommended to dealers that they should focus on "the big four" and leave everything else to the side, but that's only for sake of focus. It's easier to stay on target with less distractions.
Those who have embraced social fully have either been met with failure or success. It sounds like an obvious statement, but the difference between social and other areas such as search or classifieds is that in those areas there is much gray. Those who do a full-court press in social either win or lose - very little gray.
As more jump in the deep side of the pool and begin exploring other social media options, they should be looking at things beyond sheer marketing and outreach. This infographic sheds some light on 4 types of social media platforms that are, for the most part, not being used by the automotive industry.
Click to enlarge.
Via: Automotive Internet Marketing and Automotive Social Networks