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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Social Business: Why the Automotive Industry Should Be in this Infographic

As in industry, automotive has had a history of being behind the times when it comes to internet adoption. That has seemed to change in the last couple of years as dealers and manufacturers have launched full-force into embracing search and social in ways that surpassed other industries.

There's still a ways to go, especially in social media,. While most are taking on Facebook and YouTube and a good amount are embracing Twitter and blogging, there are platforms that all but the most forward-thinking have failed to embrace. We have often recommended to dealers that they should focus on "the big four" and leave everything else to the side, but that's only for sake of focus. It's easier to stay on target with less distractions.

Those who have embraced social fully have either been met with failure or success. It sounds like an obvious statement, but the difference between social and other areas such as search or classifieds is that in those areas there is much gray. Those who do a full-court press in social either win or lose - very little gray.

As more jump in the deep side of the pool and begin exploring other social media options, they should be looking at things beyond sheer marketing and outreach. This infographic sheds some light on 4 types of social media platforms that are, for the most part, not being used by the automotive industry.

Yet.

Click to enlarge.

Social Business

Via: Automotive Internet Marketing and Automotive Social Networks
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Bryan Armstrong
Thanks JD. Great stuff as usual. It's funny that for such a tech savvy Industry (have you seen how many computers are in cars nowdays?) we are still ignorant to so much.

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