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JD Rucker

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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Weekend Reading: Social Media and American Society

God Bless America

We are big fans of "recreational reading" here at Driving Sales. The automotive industry can envelope us in ways that prevent us from having the proper perspective on things. Sometimes, it's best to take a step back and see things the way the rest of the world sees it.

Every now and then, we all take a big step back. Whether through vacations, quick trips to the movies, or relaxing with a fishing pole or golf club, we need recharge our minds and prepare for what the automotive industry throws at us next. Sometimes, however, staying on point but with a slightly different spin is in order.

This infographic from Mashable, Fast Company, and Techi breaks down the way that America uses and is influenced by social media. Understanding the way that people use social media is a key best practice to finding success in using it as a marketing and branding tool. Our social media services focus on sales, but sometimes it's good to simply use social media to be fun and engaging.

Click to enlarge.

American Social Media

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