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As we prepare for the biggest Driving Sales Executive Summit in history, 3 things are clear:
When I speak in Las Vegas about "Search and Social for the Next Year" I will be trying to squeeze 3 hours worth of material into 30 minutes. It can be done and will not require extra-fast speaking. What it WILL require is a little prep- and post-work for the dealers.
I will be going over some of the big changes that are happening now and the ones that are coming up, particularly for Google and Facebook. I will be doing something that I've never really done before at an event - recommending strategies that include other vendors (some of which are active here on Driving Sales). As always, there will be no pitching involved; anyone who has heard me speak knows that I sometimes forget to even mention that I work for TK Carsites.
First and foremost, I like to educate.
Over the last few months, I have been "traveling" across the internet world outside of the automotive industry. It's been my "trek to Tibet" that I take every now and then using our non-automotive marketing arm, Hasai, as a launching point to get me access to people, companies, and concepts not available to the automotive industry.
At Driving Sales Executive Summit, I will be discussing what I've learned. There are amazing things happening right now. There are even more incredible things coming down the road. Never before have we been better positioned and prepared as an industry to take advantage of these changes.
IF you are having challenges getting tickets to the event, please contact me. I would be happy to help. Never before has an automotive event been so important to attend. It's not your average "hear some speakers, see some booths, drink some beer" events that we're used to. DSES promises to be the must-see event of the year.
For my part, the things we'll be discussing the 30-minutes I'll be on stage can change the direction of your internet marketing for 2012 and beyond.