Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Twitter is Too Easy to Ignore

Twitter Business

If there's one thing that dealers shouldn't pass up, it's an easy button.

There are so many complicated things in the marketing world online today that when something presents itself that is easy, fast, and has a return on investment, we can't let it go. That's why I have been so surprised lately (even at the DSES) when so many dealers have told me that they've abandoned Twitter altogether.

Does it have the same value as Facebook? No. Is it loaded with noise and spam? Yes. I covered these and other reasons that Twitter is getting abandoned at Soshable.

Still, there's one very compelling reason why dealers should not abandon Twitter: it simply doesn't take a lot of time. An internet manager or marketing manager (or better yet, the owner or GM) can run an extremely successful dealership Twitter account by spending less than 10 minutes a day. Here are some tips on how to do it:

Monitoring Takes 1 Minute a Day (Literally) - Hop into your account, check Direct Messages and @replies. You may have none. You may have 5. You may have 20. No matter how many you have (unless you're really, really popular, in which case you defintely shouldn't be abandoning Twitter and are likely not even reading this article), it should take you a quick peek to know exactly what people are saying to or about you.

Post Daily - It doesn't take much to come up with 140 characters. Just as email has become part of our "first thing in the morning" routine, so too should Twitter. Hop in, write up something, anything, and move on until tomorrow. You can post a link to some OEM news. You can simply say, "It's a beautiful day in Philly!" You can schedule it ahead of time. As long as you're posting something daily, at least you're in there engaging.

Sales Should Be Helping - It's an easy question that they should be asking their sold customers before they drive off. "Are you on Twiter?" If they say yes, the salesperson should ask if they mind us mentioning them on the dealership Twitter account. Most will say yes. They write down the person's Twitter handle and get it to whoever is running the account. It makes for nice, quick, no-thinking-required Tweets that are both engaging and give the dealership a human personality on Twitter. "Congratulations to @0boy for buying his 3rd vehicle from Scott Robinson Honda in the last 7 years."

Twitter is not Facebook. It isn't Google. It doesn't yield the same results of some of the other bigger sites. It also requires much, much less time to run effectively and should not be abandoned. Granted, a strong Twitter presence requires more time, but it's better to put in 5-10 minutes a day than to let it go altogether.

While we're on the subject, be sure to follow me, KPA, and TK Carsites on Twitter!

Bryan Armstrong
Well put JD. The funny thing is, ran into so many people that I "knew" down here these last 10 days because I'd been having daily conversations with them for Months! Odd though that I now have to introduce my self as "Hi, I'm Bryan Armstrong, @bryancarguy .:)
Jim Bell
Great post to follow up on Gary's talk last night. It was a great reminder how social media is the new word of mouth and how we have to keep a pulse on it. And Twitter is how Bryan and I met at the bar at DD in the spring. @jimbthecarguy
Jim Bell
Great post to follow up on Gary's talk last night. It was a great reminder how social media is the new word of mouth and how we have to keep a pulse on it. And Twitter is how Bryan and I met at the bar at DD in the spring. @jimbthecarguy

 Unlock all of the community & features  Join Now