"Mobile has taken over." It's a subtle difference to what I've been saying for the last 3 years, but it changes everything about the way we think about automotive marketing. Just a few months ago, the statement would have been, "Mobile is taking over."
See the difference?
This isn't the death of laptops and desktops. It's not time to abandon traditional SEO or PPC. It simply adds another layer to our automotive marketing needs. Your customers are spending more time on their mobile devices. Some do more of their surfing and searching through iOS and Android than they do on Windows or Mac. Are you paying attention to them?
You should be.