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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Geosocial and Location-Based Services are Taking Over in 2012

"Mobile has taken over." It's a subtle difference to what I've been saying for the last 3 years, but it changes everything about the way we think about automotive marketing. Just a few months ago, the statement would have been, "Mobile is taking over."

See the difference?

This isn't the death of laptops and desktops. It's not time to abandon traditional SEO or PPC. It simply adds another layer to our automotive marketing needs. Your customers are spending more time on their mobile devices. Some do more of their surfing and searching through iOS and Android than they do on Windows or Mac. Are you paying attention to them?

You should be.

To put it into perspective, here's an infographic that breaks down the rise of geosocial and location-based interactions between people and the businesses around them. Click to enlarge.

Geosocial and Location-Based Services

Eric Miltsch
Awesome to see more and more people pay attention to the momentum within this segment. We have the ability to identify specific customer intent with the information consumers are willing to share via their check-in activity. We've only just begun to scratch the surface...thanks for sharing the infographic JD!
JD Rucker
Anytime. Every time, actually.
Chris Costner
Awesome infographic JD! This is huge and thinking about myself, I too find myself doing so much just from my iPhone on the couch at home while my laptop stares at me. Excited to see mobile progress even more.
Troy Lerdo
Great article! It's all going to mobile media and the dealers whom are looking ahead will jump on the market place app map. I found a company that will set up a fully customizable business app for $50.00 per month. www.touchproapp.biz

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