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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

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Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

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2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

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Geosocial and Location-Based Services are Taking Over in 2012

"Mobile has taken over." It's a subtle difference to what I've been saying for the last 3 years, but it changes everything about the way we think about automotive marketing. Just a few months ago, the statement would have been, "Mobile is taking over."

See the difference?

This isn't the death of laptops and desktops. It's not time to abandon traditional SEO or PPC. It simply adds another layer to our automotive marketing needs. Your customers are spending more time on their mobile devices. Some do more of their surfing and searching through iOS and Android than they do on Windows or Mac. Are you paying attention to them?

You should be.

To put it into perspective, here's an infographic that breaks down the rise of geosocial and location-based interactions between people and the businesses around them. Click to enlarge.

Geosocial and Location-Based Services

Eric Miltsch
Awesome to see more and more people pay attention to the momentum within this segment. We have the ability to identify specific customer intent with the information consumers are willing to share via their check-in activity. We've only just begun to scratch the surface...thanks for sharing the infographic JD!
JD Rucker
Anytime. Every time, actually.
Chris Costner
Awesome infographic JD! This is huge and thinking about myself, I too find myself doing so much just from my iPhone on the couch at home while my laptop stares at me. Excited to see mobile progress even more.
Troy Lerdo
Great article! It's all going to mobile media and the dealers whom are looking ahead will jump on the market place app map. I found a company that will set up a fully customizable business app for $50.00 per month. www.touchproapp.biz

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