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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

The 6 Basic Components of Modern Automotive SEO

SEO Components

For the last 3 years, search engine optimization has grown as one of the primary aspects of automotive internet marketing upon which dealers and vendors focus. Everyone has hear a pitch (or two, or ten) from experts and salespeople at vendors telling why SEO is important and what it takes to dominate the market area for a dealership.

Much of what is out there is both legitimate and powerful. Some is antiquated. Much is simply wrong. That's not to say that there's no value in listening to the different opinions of what really drives search traffic, how to do it right, and where to find best practices, but it doesn't have to be so complicated.

In the video below, we take a look at some of the readily-accepted components of SEO as described in an article by Mashable and broken down by yours truly. It's good to see efforts stronger understanding starting to permeate the internet. Here, we see how it affects dealers.

If you have any questions, feel free to comment here, email me, or learn more about Automotive SEO.

 

Bryan Armstrong
Some interesting thoughts here. Good video and amazing how things have changed, huh?
Chris Costner
JD, great breakdown. Still learning myself so had to watch it twice. I do like what you said about stop writing for the search engines and start writing for the people. Thanks for sharing.
Jim Bell
Great tips and overview of the article. SEO is just an ongoing battle to stay on top and dominate that 1st page.

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