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For the last 3 years, search engine optimization has grown as one of the primary aspects of automotive internet marketing upon which dealers and vendors focus. Everyone has hear a pitch (or two, or ten) from experts and salespeople at vendors telling why SEO is important and what it takes to dominate the market area for a dealership.
Much of what is out there is both legitimate and powerful. Some is antiquated. Much is simply wrong. That's not to say that there's no value in listening to the different opinions of what really drives search traffic, how to do it right, and where to find best practices, but it doesn't have to be so complicated.
In the video below, we take a look at some of the readily-accepted components of SEO as described in an article by Mashable and broken down by yours truly. It's good to see efforts stronger understanding starting to permeate the internet. Here, we see how it affects dealers.
If you have any questions, feel free to comment here, email me, or learn more about Automotive SEO.