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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

In a Fast Moving World, Don't Give Up on Changing Tech: 7 Successful Tech Pivots

Tech PivotsA client a couple of months ago told me that they were getting out of Dealer Rater. When Google pulled their listings out of the star rankings on Google Reviews, he felt that the value was lost.

I explained to him that there was still value, and that the company would likely pivot a bit to work into a different business model surrounding reputation management. That's when the discussion turned towards "tech pivots", at which point we went through many examples.

Now, we can look at some of the recent (and in one case, very old) examples of how tech companies were able to solidify their business models through pivoting in this infographic we had posted at ReadWriteWeb. It's important to understand and recognize when a company that's entrenched in our car dealer marketing such as Dealer Rater or Foursquare performs a pivot, as well as knowing if they're going to be successful with the move. We don't want to invest too much time into something that is going to fail (anyone still have a MySpace page?).

Click to enlarge.

Tech Pivots

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