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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

In a Fast Moving World, Don't Give Up on Changing Tech: 7 Successful Tech Pivots

Tech PivotsA client a couple of months ago told me that they were getting out of Dealer Rater. When Google pulled their listings out of the star rankings on Google Reviews, he felt that the value was lost.

I explained to him that there was still value, and that the company would likely pivot a bit to work into a different business model surrounding reputation management. That's when the discussion turned towards "tech pivots", at which point we went through many examples.

Now, we can look at some of the recent (and in one case, very old) examples of how tech companies were able to solidify their business models through pivoting in this infographic we had posted at ReadWriteWeb. It's important to understand and recognize when a company that's entrenched in our car dealer marketing such as Dealer Rater or Foursquare performs a pivot, as well as knowing if they're going to be successful with the move. We don't want to invest too much time into something that is going to fail (anyone still have a MySpace page?).

Click to enlarge.

Tech Pivots

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