We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
A client a couple of months ago told me that they were getting out of Dealer Rater. When Google pulled their listings out of the star rankings on Google Reviews, he felt that the value was lost.
I explained to him that there was still value, and that the company would likely pivot a bit to work into a different business model surrounding reputation management. That's when the discussion turned towards "tech pivots", at which point we went through many examples.
Now, we can look at some of the recent (and in one case, very old) examples of how tech companies were able to solidify their business models through pivoting in this infographic we had posted at ReadWriteWeb. It's important to understand and recognize when a company that's entrenched in our car dealer marketing such as Dealer Rater or Foursquare performs a pivot, as well as knowing if they're going to be successful with the move. We don't want to invest too much time into something that is going to fail (anyone still have a MySpace page?).
Click to enlarge.