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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

In a Fast Moving World, Don't Give Up on Changing Tech: 7 Successful Tech Pivots

Tech PivotsA client a couple of months ago told me that they were getting out of Dealer Rater. When Google pulled their listings out of the star rankings on Google Reviews, he felt that the value was lost.

I explained to him that there was still value, and that the company would likely pivot a bit to work into a different business model surrounding reputation management. That's when the discussion turned towards "tech pivots", at which point we went through many examples.

Now, we can look at some of the recent (and in one case, very old) examples of how tech companies were able to solidify their business models through pivoting in this infographic we had posted at ReadWriteWeb. It's important to understand and recognize when a company that's entrenched in our car dealer marketing such as Dealer Rater or Foursquare performs a pivot, as well as knowing if they're going to be successful with the move. We don't want to invest too much time into something that is going to fail (anyone still have a MySpace page?).

Click to enlarge.

Tech Pivots

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