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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Measuring the Business Impact of Social Media

Some would say that social media ROI cannot be properly tracked. Others look at assumed benefits as the reason to market on Facebook, Twitter, and YouTube. Then, there are those who say there is a direct, measurable return on the investment of money and/or time into social media. Who's right?

That's the question that this infographic attempts to explore. A staggering 97% of marketers believe social media efforts have a marketing benefit for their businesses and clients. In the automotive industry through an unscientific straw poll we recently took with clients and non-clients, that number drops dramatically in automotive, hovering around 50%. Again, who's right?

Regardless of which side of the fence you're on, this graphic can give you some interesting information. Click to enlarge.

Social Media ROI

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