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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Measuring the Business Impact of Social Media

Some would say that social media ROI cannot be properly tracked. Others look at assumed benefits as the reason to market on Facebook, Twitter, and YouTube. Then, there are those who say there is a direct, measurable return on the investment of money and/or time into social media. Who's right?

That's the question that this infographic attempts to explore. A staggering 97% of marketers believe social media efforts have a marketing benefit for their businesses and clients. In the automotive industry through an unscientific straw poll we recently took with clients and non-clients, that number drops dramatically in automotive, hovering around 50%. Again, who's right?

Regardless of which side of the fence you're on, this graphic can give you some interesting information. Click to enlarge.

Social Media ROI

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