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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Will the Real #1 Search Ranking Please Stand Up? (and 6 other SEO tips)

Real #1 Search RankingsThere have been many debates on Driving Sales about organic SEO versus pay per click advertising over the years. Google Places - the maps listings - is a topic that normally gets classified separately as it's not as easy to "buy" one's way to the top.

Or is it?

That's the topic of another discussion, but first let's take a look at the reasons behind the dual-top-rankings that are filling searches for car dealers on a regular basis.

Google started putting an emphasis on maps and changing them to what we're seeing today as the enhanced Google Places offering on October 16th, 2010. I remember vividly the call I received from TK Founder Richard Valenta something he had just seen with the adjusted maps. Moments later, it was gone, but he had screen shot evidence. I looked it up on SEO forums and "secret groups" in which I participated and nobody had seen it. We were onto something and didn't want to tip our hand so we simply watched and prepared.

What dealers and customers see today when searching for high-volume keywords like "Minneapolis Toyota" is one variation of the new Google. It has been changing rapidly over the last year and a half, consolidating in some ways and branching out in others, but for the most part we are seeing the transition into mobile search and the emergence of hyper-localization. For savvy dealers and vendors, this is a beautiful thing because it allows us to have a two-edged sword in our fight for clicks.

The numbers on Places clicks are rising. The amount of mobile searches are rising. The need to be at the top twice (three times if you include PPC) is rising. It means that the best-optimized dealers have an amazing opportunity to take more than their fair share of the search volume in their area.

We'll discuss this more in detail in the future, but first I wanted to share our latest video on Car Dealer SEO Tips. The video is below but the link takes you to an expanded explanation of each of the 7 tips.

Enjoy, and as always, feedback is strongly encouraged.

 

Richard Valenta
Who's really #1 depends on who is searching.
Richard Valenta
Who's really #1 depends on who is searching.
Joey Abna
Personalized search keeps moving the cheese too. That is one of the reasons I tend to rely more on the Search Query Report in Google Webmaster Tools for my ranking data. Point #3 in the video is a fun and rewarding to accomplish.
JD Rucker
Point #3 is what keeps me doing what I do. It's enjoyable to be able to do something that most think is impossible.
Eric Miltsch
Thanks JD, great info. To Richards point, being able to grab the #1 spot for each bucket will greatly improve your chances of appealing to the specific intent of the person searching. EX: Grabbing #1 in Places may help solve a different problem than someone who may be click on an organic or PPC link.

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