We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Under normal circumstances I try not to repost on multiple automotive social network venues, but this one was too easy. Here's why:
We had created a very simple infographic for Social Jumpstart. We build tons of infographics for various companies regularly, but this one stuck out for me because of the high velocity that it has been spreading virally. The research phase for this particular graphic gave me more information about social media and its unbelievable scale that I started digging deeper into the numbers.
What I found reaffirmed what we've been saying for a while, that social media is not a broadcasting tool for businesses but rather a venue through which traction comes from the stories surrounding goals and not the goals themselves. I'll go into more detail about the findings in a future DS blog post, but for now, here's the graphic.
It did very well on Venture Beat and is getting picked up by other major publications this week, but it's the way that it resonates with the target audience that opened my eyes. An average post on Venture Beat gets between 40-80 Tweets. Popular stories get betwee 150-300.
This graphic has 1,300 so far.
How can this be applied in the automotive industry? As I said, I'll go into more detail in a future post, but here's a tidbit that may spark your thinking a bit:
People come to us for vehicles. It's our niche and we're the experts. Vehicles can be enjoyable, sharable, and interesting. How can the amazing technologies and concept designs be leveraged to drive more local traffic to your dealership websites and social media posts?
The answer to that question is part of the winning social media formula for car dealers.