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UPDATE: Due to the demand for more information about Pinterest since posting this on Driving Sales, we are holding a webinar on March 7th on the topic.
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
It starts with being interesting. Nobody on Pinterest (and social media in general) wants to see the special you have on your 2011 program cars. They want to see something "cool" on social media. Pinterest can make the fun part of managing your dealer website actually have value for your online marketing efforts.
Here's the technique:
The goal here is to help your website be part of a viral spread. It isn't the direct traffic that you receive from the Pin or the social media sites you place it on. It's the authority you receive in the eyes of the search engines from all of the links that are generated.
Pinterest links are no-followed. Don't let that hamper you. Social signals are a part of rankings, but more importantly your goal isn't to rank for that vehicle necessarily. Your goal is to build that page as an authoritative source. By doing so, the links at the bottom of the page will help you rank for the important keywords you want to improve.
It may be complicated, but give it a shot. Depending on which CMS you're using, this could be a weekly process that takes about 15 minutes.