We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
For over a century, Oldsmobile was an iconic brand in American automaking. General Motors shuttered the division in 2009 as part of restructuring but now it is receiving a breath of life from an unexpected source: Google.
Since 2010, Google has pursued the dream of putting cars on the road that did not require active driving. Their Driverless Car Program had its first official "driver" participate in a promotional video as 95%-blind Steve Mahan took a drive to get tacos in a drive-thru and picked up his dry cleaning in a computer-controlled Toyota Prius.
Now, with a need to have a brand of their own, Google has purchased the rights to the Oldsmobile brand from General Motors. This move came as a shock to many until they realized that it was being announced on April 1st.