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The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.
This isn't a declaration that comes lightly. I've been one of the tech bloggers bashing them. I almost didn't even look at the program once it came across the wire until someone from a big tech blog pinged me for a quote. I'm glad I did.
For now, just check it out and start imagining the possibilities. If it takes off, there's a good chance that the automotive industry applications for this could be plentiful. Are they going to dethrone Google? Of course not. However, they may have just gotten a little more relevant for our business. Be informed. Check it out.