Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Why Google+ Business Pages Cannot Be Dismissed

Google+When Google+ Local replaced Google Places earlier this month, my first thought was, "Finally dealers will start paying more attention to their Google+ pages!"

Some did. Most did not. Sure, many continued to watch their reviews in the new venue, but the 100+ pages that I've been monitoring showed little change in the amount of effort being put into them.

The biggest challenge I face in understanding this is that it's not a ton of effort. Even if dealers post the same things to their Google+ pages that they're posting to their Facebook pages, that completely works for me. It's not ideal, but it's better than inactivity.

Fast forward a few weeks and the video I made back in the beginning of June is still completely relevant. Google+ is still, to many, a ghost town. It requires effort to build up similar to the effort most of us have put into building our Facebook pages and most are hoping that they won't have to go through that again. Unfortunately, we all will. Google+ is going to get shoved down our throats whether we like it or not. It's going to get shoved down everyone's throats. Over time, it will gain prominence and relevance and one day we're all going to look up and realize that it was a mistake to avoid the extra effort it takes to keep our Google+ pages looking strong and engaging.

Here's the video I mentioned. Please let me know what you think.

Jim Bell
As you know JD, I loved the video. Google is wanting to make all this work so bad that they are forcing their social network down everyone's throat. It's unfortunate to a lot of dealers that do have a local page, but no reviews because they were banking on sites like DealerRater. I'm just glad that us as a dealership focused not on just one review site.
Gary Weinberg
Great video JD -- We cannot ignore Google+ any longer. As Google integrates their products into Google+ as "features", it becomes more and more relevant. Google+ also has a better handle on the mobile platform than Facebook and as you have said, the future of search and social is mobile, and this will directly impact marketing results.
Gary Weinberg
Great video JD -- We cannot ignore Google+ any longer. As Google integrates their products into Google+ as "features", it becomes more and more relevant. Google+ also has a better handle on the mobile platform than Facebook and as you have said, the future of search and social is mobile, and this will directly impact marketing results.

 Unlock all of the community & features  Join Now