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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

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Why Google+ Business Pages Cannot Be Dismissed

Google+When Google+ Local replaced Google Places earlier this month, my first thought was, "Finally dealers will start paying more attention to their Google+ pages!"

Some did. Most did not. Sure, many continued to watch their reviews in the new venue, but the 100+ pages that I've been monitoring showed little change in the amount of effort being put into them.

The biggest challenge I face in understanding this is that it's not a ton of effort. Even if dealers post the same things to their Google+ pages that they're posting to their Facebook pages, that completely works for me. It's not ideal, but it's better than inactivity.

Fast forward a few weeks and the video I made back in the beginning of June is still completely relevant. Google+ is still, to many, a ghost town. It requires effort to build up similar to the effort most of us have put into building our Facebook pages and most are hoping that they won't have to go through that again. Unfortunately, we all will. Google+ is going to get shoved down our throats whether we like it or not. It's going to get shoved down everyone's throats. Over time, it will gain prominence and relevance and one day we're all going to look up and realize that it was a mistake to avoid the extra effort it takes to keep our Google+ pages looking strong and engaging.

Here's the video I mentioned. Please let me know what you think.

Jim Bell
As you know JD, I loved the video. Google is wanting to make all this work so bad that they are forcing their social network down everyone's throat. It's unfortunate to a lot of dealers that do have a local page, but no reviews because they were banking on sites like DealerRater. I'm just glad that us as a dealership focused not on just one review site.
Gary Weinberg
Great video JD -- We cannot ignore Google+ any longer. As Google integrates their products into Google+ as "features", it becomes more and more relevant. Google+ also has a better handle on the mobile platform than Facebook and as you have said, the future of search and social is mobile, and this will directly impact marketing results.
Gary Weinberg
Great video JD -- We cannot ignore Google+ any longer. As Google integrates their products into Google+ as "features", it becomes more and more relevant. Google+ also has a better handle on the mobile platform than Facebook and as you have said, the future of search and social is mobile, and this will directly impact marketing results.

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