Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Why Google+ Business Pages Cannot Be Dismissed

Google+When Google+ Local replaced Google Places earlier this month, my first thought was, "Finally dealers will start paying more attention to their Google+ pages!"

Some did. Most did not. Sure, many continued to watch their reviews in the new venue, but the 100+ pages that I've been monitoring showed little change in the amount of effort being put into them.

The biggest challenge I face in understanding this is that it's not a ton of effort. Even if dealers post the same things to their Google+ pages that they're posting to their Facebook pages, that completely works for me. It's not ideal, but it's better than inactivity.

Fast forward a few weeks and the video I made back in the beginning of June is still completely relevant. Google+ is still, to many, a ghost town. It requires effort to build up similar to the effort most of us have put into building our Facebook pages and most are hoping that they won't have to go through that again. Unfortunately, we all will. Google+ is going to get shoved down our throats whether we like it or not. It's going to get shoved down everyone's throats. Over time, it will gain prominence and relevance and one day we're all going to look up and realize that it was a mistake to avoid the extra effort it takes to keep our Google+ pages looking strong and engaging.

Here's the video I mentioned. Please let me know what you think.

Jim Bell
As you know JD, I loved the video. Google is wanting to make all this work so bad that they are forcing their social network down everyone's throat. It's unfortunate to a lot of dealers that do have a local page, but no reviews because they were banking on sites like DealerRater. I'm just glad that us as a dealership focused not on just one review site.
Gary Weinberg
Great video JD -- We cannot ignore Google+ any longer. As Google integrates their products into Google+ as "features", it becomes more and more relevant. Google+ also has a better handle on the mobile platform than Facebook and as you have said, the future of search and social is mobile, and this will directly impact marketing results.
Gary Weinberg
Great video JD -- We cannot ignore Google+ any longer. As Google integrates their products into Google+ as "features", it becomes more and more relevant. Google+ also has a better handle on the mobile platform than Facebook and as you have said, the future of search and social is mobile, and this will directly impact marketing results.

 Unlock all of the community & features  Join Now