Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
When Google+ Local replaced Google Places earlier this month, my first thought was, "Finally dealers will start paying more attention to their Google+ pages!"
Some did. Most did not. Sure, many continued to watch their reviews in the new venue, but the 100+ pages that I've been monitoring showed little change in the amount of effort being put into them.
The biggest challenge I face in understanding this is that it's not a ton of effort. Even if dealers post the same things to their Google+ pages that they're posting to their Facebook pages, that completely works for me. It's not ideal, but it's better than inactivity.
Fast forward a few weeks and the video I made back in the beginning of June is still completely relevant. Google+ is still, to many, a ghost town. It requires effort to build up similar to the effort most of us have put into building our Facebook pages and most are hoping that they won't have to go through that again. Unfortunately, we all will. Google+ is going to get shoved down our throats whether we like it or not. It's going to get shoved down everyone's throats. Over time, it will gain prominence and relevance and one day we're all going to look up and realize that it was a mistake to avoid the extra effort it takes to keep our Google+ pages looking strong and engaging.
Here's the video I mentioned. Please let me know what you think.