1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
We're all professionals here at Driving Sales. There's nothing wrong with some passionate criticism about practices that dealers and even vendors are doing that may do more damage than good for a dealership's reputation.
A growing trend that I've been seeing that has apparently been in play for quite some time now (shame on me for not noticing earlier) is the idea of taking a funny picture or an image of a clever saying, slapping the dealer's logo on it, and posting it to Facebook. I cannot express fully in writing or even in the video below how bad of an idea this is, but I'll try.
I'm open to discuss this with anyone who claims that this is the right thing to do for the dealership's marketing, branding, and reputation.