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JD Rucker

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Don't Slap Your Dealership Logo on Crap Content

Branded Content

We're all professionals here at Driving Sales. There's nothing wrong with some passionate criticism about practices that dealers and even vendors are doing that may do more damage than good for a dealership's reputation.

A growing trend that I've been seeing that has apparently been in play for quite some time now (shame on me for not noticing earlier) is the idea of taking a funny picture or an image of a clever saying, slapping the dealer's logo on it, and posting it to Facebook. I cannot express fully in writing or even in the video below how bad of an idea this is, but I'll try.

I'm open to discuss this with anyone who claims that this is the right thing to do for the dealership's marketing, branding, and reputation.

Jim Bell
I guess I don't follow enough dealers and seeing this. Yes, that is a big NO NO! Could have a lawsuit on them if caught, plus, it is tacky.
JD Rucker
It's just bad business.
Jennifer Hiner
I'd be interested in knowing who in the Phoenix market, in your opinion, is doing it right. Check out SanTanVW - we couldn't agree with you more on this topic. It's annoying and shows lack of attention and care.
JD Rucker
It took me about 20 seconds to realize that SanTanVW is doing it right. There's a few points I would do differently but you're light years ahead of where most dealers are today. I would invoke a little more youthful participation if possible. It's the millennials who can really make a difference and get a page like this singing. The basics are already nailed. The advanced engagement techniques are in place. Now bring it home and make it viral. Someone who is doing other things right that, if combined, your strategies would mesh nicely is http://www.facebook.com/Holiday.Automotive
Richard Valenta
Jim - It is tacky.

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