Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

So, you have a strong dealership Facebook page...

Social Media

... or perhaps you WANT a strong dealership Facebook page. I'd love to be an impartial judge for you. Starting today and into next week, I'll do dealer Facebook page evaluations for anyone who wants one. Those who know me know that I don't sell stuff, so you'll know that I'm simply here to give advice and offer real feedback on what you're doing and what you plan to do on the biggest social network in the world.

There are so few dealers out there who are truly "getting" social media and Facebook in particular in ways that can move the needle on exposure, branding, engagement, leads, and most of all... SALES. There are hundreds of gurus, thousands of articles, and dozens of services available to dealers that promise fans, comments, likes, and everything else associated with Facebook. Those who truly understand and known how to operate in Facebook have seen the one thing that never gets promised: leads and sales.

How many leads are you getting off of your Facebook inventory tab? Did you know that I don't recommend them. In fact, KPA Local Engage only has them because dealers often demand them. We know they're not effective, but it's a part of the automotive industry's DNA to want to put cars in front of people on any and every venue. The tabs don't hurt (which is why we allow them) but they certainly aren't helping.

Today through next week, exclusive to Driving Sales, any dealer can post here in the comments or email me at jrucker@kpaonline.com and I'll personally review your Facebook page and offer actionable advice on how to improve it if it does need improving. I won't try to sell you our product - heck, I won't even discuss it unless you explicitely ask. I will, however, show you how you can do better on Facebook regardless of which service or what product (if any) you're currently using.

Go ahead, Driving Sales. Fire away.

Joshua Michael Friedman
Facebook.com/heritagechevrolet
Jeremy Alicandri
For now, I can live with our Facebook page being just a branding tool.
Joshua Michael Friedman
Branding is no small thing. It's everything.
Mitch Gallant
I'd love that JD, facebook.com/fordregina, Can you send your thoughts to mitchg and kileyg AT capitalfordlincoln.ca, unless you'd rather post here to get discussion going. Cheers!
Craig Waikem
http://www.facebook.com/WaikemAutoFamily craigwaikem@gmail.com THX!

 Unlock all of the community & features  Join Now