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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

So, you have a strong dealership Facebook page...

Social Media

... or perhaps you WANT a strong dealership Facebook page. I'd love to be an impartial judge for you. Starting today and into next week, I'll do dealer Facebook page evaluations for anyone who wants one. Those who know me know that I don't sell stuff, so you'll know that I'm simply here to give advice and offer real feedback on what you're doing and what you plan to do on the biggest social network in the world.

There are so few dealers out there who are truly "getting" social media and Facebook in particular in ways that can move the needle on exposure, branding, engagement, leads, and most of all... SALES. There are hundreds of gurus, thousands of articles, and dozens of services available to dealers that promise fans, comments, likes, and everything else associated with Facebook. Those who truly understand and known how to operate in Facebook have seen the one thing that never gets promised: leads and sales.

How many leads are you getting off of your Facebook inventory tab? Did you know that I don't recommend them. In fact, KPA Local Engage only has them because dealers often demand them. We know they're not effective, but it's a part of the automotive industry's DNA to want to put cars in front of people on any and every venue. The tabs don't hurt (which is why we allow them) but they certainly aren't helping.

Today through next week, exclusive to Driving Sales, any dealer can post here in the comments or email me at jrucker@kpaonline.com and I'll personally review your Facebook page and offer actionable advice on how to improve it if it does need improving. I won't try to sell you our product - heck, I won't even discuss it unless you explicitely ask. I will, however, show you how you can do better on Facebook regardless of which service or what product (if any) you're currently using.

Go ahead, Driving Sales. Fire away.

Joshua Michael Friedman
Facebook.com/heritagechevrolet
Jeremy Alicandri
For now, I can live with our Facebook page being just a branding tool.
Joshua Michael Friedman
Branding is no small thing. It's everything.
Mitch Gallant
I'd love that JD, facebook.com/fordregina, Can you send your thoughts to mitchg and kileyg AT capitalfordlincoln.ca, unless you'd rather post here to get discussion going. Cheers!
Craig Waikem
http://www.facebook.com/WaikemAutoFamily craigwaikem@gmail.com THX!

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