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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

So, you have a strong dealership Facebook page...

Social Media

... or perhaps you WANT a strong dealership Facebook page. I'd love to be an impartial judge for you. Starting today and into next week, I'll do dealer Facebook page evaluations for anyone who wants one. Those who know me know that I don't sell stuff, so you'll know that I'm simply here to give advice and offer real feedback on what you're doing and what you plan to do on the biggest social network in the world.

There are so few dealers out there who are truly "getting" social media and Facebook in particular in ways that can move the needle on exposure, branding, engagement, leads, and most of all... SALES. There are hundreds of gurus, thousands of articles, and dozens of services available to dealers that promise fans, comments, likes, and everything else associated with Facebook. Those who truly understand and known how to operate in Facebook have seen the one thing that never gets promised: leads and sales.

How many leads are you getting off of your Facebook inventory tab? Did you know that I don't recommend them. In fact, KPA Local Engage only has them because dealers often demand them. We know they're not effective, but it's a part of the automotive industry's DNA to want to put cars in front of people on any and every venue. The tabs don't hurt (which is why we allow them) but they certainly aren't helping.

Today through next week, exclusive to Driving Sales, any dealer can post here in the comments or email me at jrucker@kpaonline.com and I'll personally review your Facebook page and offer actionable advice on how to improve it if it does need improving. I won't try to sell you our product - heck, I won't even discuss it unless you explicitely ask. I will, however, show you how you can do better on Facebook regardless of which service or what product (if any) you're currently using.

Go ahead, Driving Sales. Fire away.

Joshua Michael Friedman
Facebook.com/heritagechevrolet
Jeremy Alicandri
For now, I can live with our Facebook page being just a branding tool.
Joshua Michael Friedman
Branding is no small thing. It's everything.
Mitch Gallant
I'd love that JD, facebook.com/fordregina, Can you send your thoughts to mitchg and kileyg AT capitalfordlincoln.ca, unless you'd rather post here to get discussion going. Cheers!
Craig Waikem
http://www.facebook.com/WaikemAutoFamily craigwaikem@gmail.com THX!

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