Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Regarding the Trend Towards "Super Vendors"

Heart SurgeonThis is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000 clients, we may be considered one of the "super vendors" in some circles, but the internet marketing division has always taken pride in being specialists at what we do best rather than being a single point of all things digital. The views expressed in this article are my own.

With that out of the way, I have to ask about the motivations that dealers have when it comes to going with the large vendors. I understand that there is ease when it comes to accounting, that calling and discussing multiple problems with a single point of contact is appealing, and that integration between technologies is considered a plus. What I don't understand is the idea that putting all or most aspects of internet marketing into the hands of a "general practitioner" is considered appropriate.

You may love your doctor, but you wouldn't want him or her to perform your heart surgery. It takes specialized training to be cardiac surgeon. While that's an extreme example used to make a point, it rings true in the complex world of internet marketing. Search engine optimization is best left to specialists, not general practitioners who work with thousands of clients all vying for the same basic keywords. Social media requires an understanding of the market, the demographic, and the personality of the dealership and cannot be guided by general principles built on a one-size-fits-all concept. CRM is extremely complex. Website design, inventory presentation, lead conversion optimization, and mobile marketing are all equally complex.

So now, the question: Do you believe in the general store concept or a diverse range of specialists?

 Unlock all of the community & features  Join Now