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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

If It Works, Little Bird May Become a Car Dealer's Best Social Media Friend

One of my responsibilities with Hasai, the non-automotive social media marketing division of KPA, is to "pull and Enterprise" as we often say around the office. We explore strange new worlds. We seek out new social media life and new social civilizations. We boldly go where no automotive marketing firm has gone before.

With that said, it's a lot less fun and romantic than it sounds. In reality, we look at dozens of startups every week that will offer zero value to the car business (and at times, to any business at all). Every now and then, a startup comes to life that piques our interests. Little Birdby former tech journalist Marshall Kirkpatrick is one of those startups.

In essence, it appears to be a localized social media influence engine. There are others already out there but initial tests and browsing around the sample reports shows that this one might actually be able to tell the difference between real influencers and those who have artificially inflated their Klout or whatever other measures there are out there.

We'll keep a close eye on it, but for now here's the launch video:

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