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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

If It Works, Little Bird May Become a Car Dealer's Best Social Media Friend

One of my responsibilities with Hasai, the non-automotive social media marketing division of KPA, is to "pull and Enterprise" as we often say around the office. We explore strange new worlds. We seek out new social media life and new social civilizations. We boldly go where no automotive marketing firm has gone before.

With that said, it's a lot less fun and romantic than it sounds. In reality, we look at dozens of startups every week that will offer zero value to the car business (and at times, to any business at all). Every now and then, a startup comes to life that piques our interests. Little Birdby former tech journalist Marshall Kirkpatrick is one of those startups.

In essence, it appears to be a localized social media influence engine. There are others already out there but initial tests and browsing around the sample reports shows that this one might actually be able to tell the difference between real influencers and those who have artificially inflated their Klout or whatever other measures there are out there.

We'll keep a close eye on it, but for now here's the launch video:

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