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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

If It Works, Little Bird May Become a Car Dealer's Best Social Media Friend

One of my responsibilities with Hasai, the non-automotive social media marketing division of KPA, is to "pull and Enterprise" as we often say around the office. We explore strange new worlds. We seek out new social media life and new social civilizations. We boldly go where no automotive marketing firm has gone before.

With that said, it's a lot less fun and romantic than it sounds. In reality, we look at dozens of startups every week that will offer zero value to the car business (and at times, to any business at all). Every now and then, a startup comes to life that piques our interests. Little Birdby former tech journalist Marshall Kirkpatrick is one of those startups.

In essence, it appears to be a localized social media influence engine. There are others already out there but initial tests and browsing around the sample reports shows that this one might actually be able to tell the difference between real influencers and those who have artificially inflated their Klout or whatever other measures there are out there.

We'll keep a close eye on it, but for now here's the launch video:

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