Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Quick Tip: Embed Important Tweets Into Your Blog Posts

Embed this Tweet

It's super simple. Got to the "details" of the Tweet. Set up your code properly (I like to align center). Copy the code, then paste it into the HTML of your blog post. It truly bugs me when I see people screen-capture the Tweet and then link to it.

There's no real reason to do so unless your blogging platform doesn't take the code. You have an opportunity to do accomplish a few different things by embedding the Tweets, so why not do it whenever possible?

 

 

Why Embedding is Bettter

Here are a few reasons:

  • * Visitors to your blog are much more likely to retweet, favor, and/or reply to the Tweet if it's embedded. The code allows for these options directly from the blog post without having to click through to the Tweet itself.
  • * There's a follow button. You may think, "but I have follow buttons on my blog already". Few people are clicking it, if any. When they are seeing a direct Tweet and the Follow button is right there on it, you make it much easier for them to do so.
  • * It still links to your Twitter account itself, so the ability to "check you out" is a click away.
  • * It looks good.

 

Ideal Tweets to Embed

Now that you know why you should embed Tweets, here are some types of Tweets to embed:

  • * The article itself - This requires a little bit of quick clicking, but just as this post contains a Tweet of the post itself, so too can you do the same. It improves the chances that you'll get retweets, as we mentioned, but it's also a clever way to highlight your, well, cleverness. Post the article. Tweet it. Edit the article with the embed code. Easy.
  • * Previous parts in a series - You can always just link to the previous parts to an article series, but this is a fun way to link to it. It'll work sometimes but it can also be a bit clunky.
  • * Subject matter Tweets - When you're discussing a topic that you've Tweeted about before, highlight your previous Tweets using the embed code.
  • * Reference Tweets - It doesn't just have to be your Tweets. While you be the recipient of any of the retweets, you'll still improve the functionality of the article by embedding an important Tweet as a reference to your topic. This is particularly effective if the embedded Tweet is from a well-known individual, brand, or organization.
  • * Final Word Tweets - It's a fun way to end an article, particularly if it's an offbeat or entertaining post. By putting the final word in the form of an embedded Tweet, you're giving your readers a next logical course of action. Then again, you might just be having fun highlighting a Tweet of which you're exceptionally fond. Here's an example of a Final Word Tweet:
Eric Miltsch
Great tip JD; all of the "pro" bloggers use this tactic & it raises the level of presentation - would love to see more people doing this.

 Unlock all of the community & features  Join Now