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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

What CSI:Miami can Teach us About Punctuating with Hashtags

CSI Miami The art of saying as much (or as little) as possible on Twitter with the 140-character restraint is challenging to master. Some of us still prefer to use proper English and regular spelling of words (archaic, I know) when texting or posting to social media, so getting the full message across appropriately is difficult.

One technique that works well is to punctuate with a hashtag at the end of your Tweet. Think of it like the opening scene to every CSI:Miami episode. The main character, Horatio Caine, walks onto a crime scene and is giving a quick debrief. He then gets his trademark stoic, contemplative gaze set somewhere off camera, says something relevant to the current murderous situation, and brings it home by putting on his sunglasses and launching an awful pun about the situation.

"YEEAAAAHHHH!"

It even turned into a meme, of which this is a terrible but relevant example:

Horatio Caine on Twitter When you end a Tweet with a hashtag that is part of the conversation, it helps to put emphasis on what you're trying to say. All too often, hashtags are used exclusively as keywords or a method to group different pieces of content together. They are used to track the Tweets going on at an event or to attach it to a current piece of news. These uses are all fine, but the punctuating hashtag is drastically underused. Here's an example.

When you can, use hashtags to help you make the point upon which the Tweet was focused. It's an easy way to say more without actually having to say more.

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