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JD Rucker

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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

What CSI:Miami can Teach us About Punctuating with Hashtags

CSI Miami The art of saying as much (or as little) as possible on Twitter with the 140-character restraint is challenging to master. Some of us still prefer to use proper English and regular spelling of words (archaic, I know) when texting or posting to social media, so getting the full message across appropriately is difficult.

One technique that works well is to punctuate with a hashtag at the end of your Tweet. Think of it like the opening scene to every CSI:Miami episode. The main character, Horatio Caine, walks onto a crime scene and is giving a quick debrief. He then gets his trademark stoic, contemplative gaze set somewhere off camera, says something relevant to the current murderous situation, and brings it home by putting on his sunglasses and launching an awful pun about the situation.

"YEEAAAAHHHH!"

It even turned into a meme, of which this is a terrible but relevant example:

Horatio Caine on Twitter When you end a Tweet with a hashtag that is part of the conversation, it helps to put emphasis on what you're trying to say. All too often, hashtags are used exclusively as keywords or a method to group different pieces of content together. They are used to track the Tweets going on at an event or to attach it to a current piece of news. These uses are all fine, but the punctuating hashtag is drastically underused. Here's an example.

When you can, use hashtags to help you make the point upon which the Tweet was focused. It's an easy way to say more without actually having to say more.

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