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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Using Shareable Video Resources as a Branding Tool

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.

The thing that makes this video stand out is that it's a branding and marketing machine that will keep on giving for years to come. First, it's very sharable. It's not quite good enough to be a viral video, but it will do its job and get some views. Second, it's a search engine golden ticket. It will be visible on searches for terms like "buying a used car" and "used car buying tips" and will stay visible for a long time.

Finally, it's a strong branding message that has very little to do with the brand itself. It's loosely related, of course, but the relationship is not a part of the story. The company will reap the benefits of being found by new people for a long time.

Here's the video itself:

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Originally appeared on Dealer Bar.

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