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Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Why @Triberr Won Me Over the Second Time Around

TriberrWhen I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on my behalf in ways that I absolutely refuse to submit to, even on Twitter where a person’s feed is given a bit more leeway. People would post something and by being in that tribe, I agreed to share their content. This didn’t sit well for me, so I abandoned it.

Things have changed for the better. Much better. Now, I’m somewhat addicted to Triberr. If you’re in standard tribes, you don’t post anything automatically. You don’t have to post anything at all if you don’t want to. What was once something that I refused to do – automate my social media feeds without vetting the content first – turned into something that I absolutely love. It’s now a place to find content written on the topics that I like and schedule posts at whatever pace I want. The forced posting community that I didn’t like at first became the perfect content grooming and vetting system.

By joining the right tribes, I’ve been given the opportunity to discover some great content. There’s awful content in the mix as well, but thankfully I don’t have to share that content. I can ignore it or even “mute” that particular blogger if they demonstrate a tendency towards submitting bad content. When I see something that strikes my fancy, I simply have to approve it. Triberr takes care of the rest and posts on my behalf.

There are plenty of post scheduling tools out there that work better for that individual purpose, but nothing combines post discovery with post scheduling like Triberr. The analytics are simple but useful – they use Google’s URL shortener to track clicks combined with their internal stats to track shares.

The important part from a marketing perspective is that your own content gets shared as well by others in your tribes. They, too, have the ability to like or not like what you’re posting, so it’s a great tool to see which pieces of content are resonating within this particular community and which ones fail miserably. The community itself is strong – the interaction between users is useful and organic.

I’m glad I checked it out again. Many services and social communities lose me from the start and never get an opportunity to get me back. I don’t remember what it was that prompted me to re-examine Triberr but I’m very glad that I did.

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