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Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why NoFollow Should Only Be Used on Content You Don’t Control

NoFollow

The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was designed to stop SEO spammers from trying to insert their links where they didn’t belong for the sake of improved rankings.

It has become an abused attribute. This needs to stop.

Modern use of nofollow by many websites is to prevent link juice “leakage” from a website onto other websites. Many put the attribute on any link that isn’t internal. Some go so far as to put it on every link, internal or external. This is ludicrous.

There may be some merits to the idea that leaking PageRank juice to others is a detriment to the optimization of a website, but if there is, it’s minimal. I’ve seen websites that have a completely closed nofollow policy that doesn’t “leak” any juice at all that have major troubles ranking and I’ve seen sites (such as all of my sites) that rank exceptionally well while giving link value to everyone.

There are exceptions. UGC, as mentioned before, should have nofollow attributes attached to links that are not vetted. If it’s a UGC site that passes through the eyes and scrutiny of an editor, the nofollow attribute isn’t necessary. If it goes live immediate, it’s necessary.

Comments or other areas where links can be added by anyone should also be nofollow. Some use plugins like CommentLuv to encourage comments by making links followed. This is up to site owner and as long as the comments and links are vetted I have no problem with it at all. If the links in comments aren’t vetted, I don’t suggest it.

Otherwise, there should never be nofollow links on websites. If a link is good enough to post, it’s good enough to get juice. Trying to sculpt or channel your link juice is futile, ineffective, and an argument can be made that it’s actually more damaging than good.

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