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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well

Social Ecosystem

There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.

These people fall into three categories:

  1. Those who haven’t had the ability or desire to test it. If you test it thoroughly, it becomes extremely clear that it’s real.
  2. Those who do not have the ability to generate and promote high quality, shareable content as part of their SEO strategy. If you can’t do it, you might as well pretend like it doesn’t exist.
  3. Those who have read the blog posts of either of the previous two and took the opinions as truth.

The reality is that, based upon extensive testing that we’ve been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of websites.

There’s another thing to consider, though, as pointed out by Search Engine Watch last month. Google is paying attention to social signals through Google Analytics. Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. If they add something to Analytics, it’s because they consider it to be important. There’s no need for them to track it if they aren’t considering it in some algorithm, and the most likely algorithm that social signals could effect is their search ranking algorithm.

When Google says something with their actions, it behooves those in SEO to listen. Are you listening?

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