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In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.
What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it.
With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.
This is a difficult topic to write about because no matter how much time and effort is put into it, the end result cannot be complete. The idea potentials are infinite. These are just some blog post types that can help you to get into the proper frame of mind when deciding about which topics to blog.
We’ll use my favorite topic, automotive, to flesh out the concepts:
Again, this barely scratches the surface.
There really isn’t enough to say about planning to make it deserve its own section in this blog post, but it’s so important that we’re separating it out anyway. Make a plan. There are some great editorial calendar addons to WordPress and other blogging platforms that work nicely. Unless you’re blogging all the time, multiple times per week, these may not be necessary. It could be as easy as posting your ideas as tasks or calendar events in Outlook or whatever calendar software you use.
Me? I have a notepad. If it weren’t for that, I’d probably lose my ability to write with my hands because it’s the only time I ever use pen and paper other than to sign things. It’s archaic, messy, and less organized than the digital counterparts, but for me, it works. Whatever works best for you to keep you adding content to your blog or website on a regular basis is the right way for you to make your plan.
What are you waiting for? Start coming up with ideas, organize them into a plan, and get words onto your blog.