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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Here's an Infographic Unintentionally Designed to Sell Fuel Efficient Vehicles

Prius vs Hummer

Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually. Sometimes, the results can have a different effect.

When you view the infographic below from Confused, you'll see that it's intended to give useful tips to those who want to save on gas. It's a worthy effort, visually pleasing, and with enough tips to make it useful. However, there's one other effect that comes from viewing it. Wouldn't it make more sense to get a fuel-efficient vehicle rather than go through the processes described in the infographic.

Even the most conscientious gas saver has a hard time increasing their mileage by 4 MPGs. If I worked at a car dealership that sold high MPG vehicles, I'd have this puppy hanging in every office. Again, it's not a bad infographic, but it goes to show that sometimes there are other effects that can come from visualizations.

Fuel Saving Tips

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