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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple truth: whatever worked yesterday may not work today but may work again tomorrow.

That’s Facebook. It’s social media in general from a dealership perspective. There are three dynamics at work and they rarely do more than lightly influence the other two:

  • Facebook and other social media sites are constantly changing. As a result of changes to their algorithms, posting rules, and layout/design/UI, the game is continuously changing for dealers who want to be successful on social media.
  • Users are changing. It’s not just that more people are getting onto social media. The trends of what they like to post, how often they post, and the platforms through which they post are all in constant flux.
  • The world is moving. This is one of the factors that few really take into account but that has a dramatic effect on social media posting strategies. Political sentiment, breaking news, natural disasters, new gadgets, more websites… this list could go on indefinitely. Anything that’s not directly associated with the social media platform or its users can fall into this category.

With so much “posting turmoil” in the strategy tsunami of social media marketing, it’s no wonder that there are major points of confusion. There was a time, for example, when businesses were told not to post on weekends. Today, depending on which study you read and whose advice you take, there is evidence that the weekends are exactly when businesses should be posting more. Go figure.

There have been numerous studies and infographics on the topic, but the one below by Pagemodo does a nice job of giving “JD-Approved” advice on posting times, styles, and frequency. One major point of contention, though, is that the advice to post 2-3 times a day should not be considered a general rule. It all depends on your goals, of course, and unless your goal is strictly branding, this is not the appropriate frequency. Otherwise, the data is sound.

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