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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple truth: whatever worked yesterday may not work today but may work again tomorrow.

That’s Facebook. It’s social media in general from a dealership perspective. There are three dynamics at work and they rarely do more than lightly influence the other two:

  • Facebook and other social media sites are constantly changing. As a result of changes to their algorithms, posting rules, and layout/design/UI, the game is continuously changing for dealers who want to be successful on social media.
  • Users are changing. It’s not just that more people are getting onto social media. The trends of what they like to post, how often they post, and the platforms through which they post are all in constant flux.
  • The world is moving. This is one of the factors that few really take into account but that has a dramatic effect on social media posting strategies. Political sentiment, breaking news, natural disasters, new gadgets, more websites… this list could go on indefinitely. Anything that’s not directly associated with the social media platform or its users can fall into this category.

With so much “posting turmoil” in the strategy tsunami of social media marketing, it’s no wonder that there are major points of confusion. There was a time, for example, when businesses were told not to post on weekends. Today, depending on which study you read and whose advice you take, there is evidence that the weekends are exactly when businesses should be posting more. Go figure.

There have been numerous studies and infographics on the topic, but the one below by Pagemodo does a nice job of giving “JD-Approved” advice on posting times, styles, and frequency. One major point of contention, though, is that the advice to post 2-3 times a day should not be considered a general rule. It all depends on your goals, of course, and unless your goal is strictly branding, this is not the appropriate frequency. Otherwise, the data is sound.

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