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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple truth: whatever worked yesterday may not work today but may work again tomorrow.

That’s Facebook. It’s social media in general from a dealership perspective. There are three dynamics at work and they rarely do more than lightly influence the other two:

  • Facebook and other social media sites are constantly changing. As a result of changes to their algorithms, posting rules, and layout/design/UI, the game is continuously changing for dealers who want to be successful on social media.
  • Users are changing. It’s not just that more people are getting onto social media. The trends of what they like to post, how often they post, and the platforms through which they post are all in constant flux.
  • The world is moving. This is one of the factors that few really take into account but that has a dramatic effect on social media posting strategies. Political sentiment, breaking news, natural disasters, new gadgets, more websites… this list could go on indefinitely. Anything that’s not directly associated with the social media platform or its users can fall into this category.

With so much “posting turmoil” in the strategy tsunami of social media marketing, it’s no wonder that there are major points of confusion. There was a time, for example, when businesses were told not to post on weekends. Today, depending on which study you read and whose advice you take, there is evidence that the weekends are exactly when businesses should be posting more. Go figure.

There have been numerous studies and infographics on the topic, but the one below by Pagemodo does a nice job of giving “JD-Approved” advice on posting times, styles, and frequency. One major point of contention, though, is that the advice to post 2-3 times a day should not be considered a general rule. It all depends on your goals, of course, and unless your goal is strictly branding, this is not the appropriate frequency. Otherwise, the data is sound.

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