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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites.

The basic way to understand it in one sentence is this – when your content gets positive engagement, it can be seen by more people, but when it gets negative sentiment, it gets hidden. There is a science behind it but that’s not really necessary for success. When you post good content and the people that do get to see it interact in a positive manner, the chance that others will see it too goes up. The opposite is true as well.

This is where posting the right content and “earning” the right for your business to market on Facebook comes into play. Some will say that Facebook can only be used as a branding tool, that if you focus on putting out high-quality content and never actually talk about the business, that you’ll get the maximum benefit. It’s a fair strategy, a safe on, but not necessarily the best, particularly for local businesses. A good mix of engaging content with marketing material mixed in is the best strategy, but that takes more than a blog post or an infographic to explain fully.

In the meantime, here’s an interesting infographic by PostRocket to get you started.

EdgeRank 102

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Hidden Under Hat” image courtesy of Shutterstock.

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