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JD Rucker

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Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Modern Search Marketing is More Art, Less Science with Penguin 2.0

Google Penguin 2.0

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes bring the game of optimization more in line with quality over quantity, strategy over brute force, and perhaps most importantly, art over science.

That’s what’s expected with the upcoming update based upon a mixture of common sense and some pointed Tweets by Google’s spam czar, Matt Cutts. The pursuit of quality links instead of having a large inbound link portfolio has been the focus of Google (and Bing) for over a year now and the coming update will likely be more of the same.

The art aspect of it all comes down to getting more value out of higher-quality content that can be enjoyed by real people versus meaningless links outside of content or on sites that have no real value to the search engines. Before, it was easy to stuff links on as many sites as possible to get the juice necessary for SEO. It made it to where the science was dominant – automated platforms, bulk link submission tools, and link generating scripts once ruled the search marketing world. Today, one strong article or infographic on a high-value website can get websites more coveted link juice than literally thousands of low quality links. This is where the artistry comes into play.

As businesses and marketing agencies continue to hone their skills and progress their strategies, it’s important that they understand this dynamic. It’s no longer a good thing to have dozens of link builders hitting up websites. Today and into the future, strong content creators with the connections to get their content placed on relevant and trusted sites are the most sought after resources in the industry. Everyone else is simply spamming up the system and Penguin 2.0 will punish those who do not adapt.

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