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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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JD Rucker

JD Rucker Founder

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Are They Seeing Your Google+ Posts or Your Competitors?

Google Plus Good

Upon first glance, you might believe that there is a mistake in the title. There isn't. There should not be an apostrophe before the "s" in the word "competitors" because I'm not asking if people are seeing your Google+ posts or your competitor's Google+ posts. I'm asking if they're seeing your Google+ posts or actual listings for your competitors themselves when people search for your dealership by name.

Here's a tail of two dealers. It's not about the dealerships themselves. It's about categories. There are dealers who are taking Google+ seriously and there are those who are not. I could go into great detail about the many reasons that you should take it seriously, but here's a quick little bit of information that you may find interesting.

Look at the image above. In the bottom right corner right above the fold in the search results, you'll see that they have their most recent Google+ post, a gorgeous Mustang. The post itself is irrelevant, actually. It's just the fact that it's taking up that spot.

Now, take a look at the image below, in particular the same bottom right area where the Google+ post should be if they were taking their verified Google+ presence seriously:

Google+ Bad

In a search for this dealership by name, Google is giving people options above the fold to explore other dealerships. It's present on a search for Amaral Auto Sales as well, but the sheer presence of an active Google+ page is enough to push their competitors below the fold on the search results.

It's not earth-shattering information, nor is it likely to affect business very much. It might never cause the dealership in the 2nd example to lose  sale. Then again, it might. Would you risk losing a sale for not taking part in a network that is free, that requires very little time to maintain, that helps you brand your dealership better and improve your website's search engine rankings?

I shouldn't even have to ask the question.

Bryan Armstrong
Another great way to easily control more valuable real estate. Thanks JD!
Manny Luna
Hold on here, where the heck is Google Cars? Toyota Inventory in Sunnyvale on Google www.google.com/cars/ Find new Toyotas from 12 dealers in your area. Toyota Camry From $22,055 Toyota Corolla From $16,130 Toyota Prius From $24,000 Toyota Sienna From $25,060 Other models:HighlanderPrius cPrius vView all »
Dawn Carberry
Great point JD - Google+ is being way under utilized...

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