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Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.
For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and the advice of others has been turned into something that it should not have been, namely a willingness to completely automate Twitter. Please stop.
Twitter doesn't take much time, but it should take some time. Rather that go over the long list of things that you should and shouldn't do on Twitter in an extended format, here's the bullet points. Rather than try to convince anyone, I'm just going to state what I believe and let questions come in if there's need for further clarification. Just trust that I makes these statements with reasons in mind. They're not just spewing out of my mouth (or any other area) randomly.
Twitter is definitely the easiest of the social networks to manage and monitor. Done right, it should take less than 5 minutes a day. That doesn't mean that it's easy to skip days. That, my friends, is something you absolutely shouldn't do.
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Article originally appeared on AutomotiveSocialMedia.com.