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Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

It Takes a Village to Raise a Social Media Presence

It Takes a Village

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn’t read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge they were having was in coming up with interesting content to post that was associated with business. As a car dealer, they had plenty of pictures of cars to post, but they weren’t very active in the local community and the person in charge of social media didn’t consider herself to be creative.

“Does anyone at the dealership do anything interesting?” It was a simple question that sparked a 2 minute conversation that turned into an hour-long brainstorming session. At the end, we came to the conclusion that she worked at the most interesting dealership in the world and didn’t know it.

The parts manage was in a country band that played at the local steak house saloon on Saturday nights. They had a customer that came in 5-days a week to get what he considered to be the best coffee in town with their fancy cappuccino machine in the service waiting area. A sales person was a little league baseball coach that recruited the top talent in town to take to tournaments across the country.

Last night, she did some further research and found even more interesting things. The land on which the dealership was built turned out to have a rich and somewhat controversial history. One of the secretaries had a son who was likely going to he starting for the state university basketball team the following year. Another sales person had a photography business on the side where people posed in or around classic cars.

Everyone gets into a rut. We try our best to be creative and to come up with interesting things to post to Twitter, Facebook, Pinterest, and Google+, but sometimes it seems that you’re posting the same things over and over again. Finding images is easy. Unfortunately, social media needs to be richer, more robust. It’s not just about pieces of content. It’s about stories that affect the local area and the people that make up your business, customer base, and community.

You don’t have to live on social media island. There are people around you who can inspire you, spark an idea, or become the subject of content that can all be tied back to the business itself. The difference between being isolated on social media and having a flood of potential content is often about getting up from your desk and talking to people. In essence, the key to successful social media is often as simple as being social in the real world and applying it to your business presence.

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