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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Never Upload Pins to Pinterest. Ever.

Pinterest Board

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly to Pinterest. I won’t even use the mobile app for this reason.

As a traffic-driving social force, Pinterest is close to the top. As a social signal for search engines, it’s an important component. When you upload an image directly to Pinterest, you lose both opportunities. It’s not like Facebook, Google+, Twitter, or Tumblr where direct uploads have benefits over linked posts. There’s zero difference between uploading directly to Pinterest or pinning an image from another site other than the loss of the two benefits the social network offers.

If you have an image that you want to Pin, put it somewhere else first. Post it to your blog. Put it on Tumblr, Upload it to Google+. Do something, anything other than uploading it to Pinterest itself. It’s an extra few seconds of work but yields an actual benefit other than simple exposure of that great image of the Ferrari you saw at dinner last night. When you pin from a different source, you’re getting the full value from Pinterest.

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