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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Never Upload Pins to Pinterest. Ever.

Pinterest Board

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly to Pinterest. I won’t even use the mobile app for this reason.

As a traffic-driving social force, Pinterest is close to the top. As a social signal for search engines, it’s an important component. When you upload an image directly to Pinterest, you lose both opportunities. It’s not like Facebook, Google+, Twitter, or Tumblr where direct uploads have benefits over linked posts. There’s zero difference between uploading directly to Pinterest or pinning an image from another site other than the loss of the two benefits the social network offers.

If you have an image that you want to Pin, put it somewhere else first. Post it to your blog. Put it on Tumblr, Upload it to Google+. Do something, anything other than uploading it to Pinterest itself. It’s an extra few seconds of work but yields an actual benefit other than simple exposure of that great image of the Ferrari you saw at dinner last night. When you pin from a different source, you’re getting the full value from Pinterest.

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