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There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.
It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence in less time a day than it takes to get a fresh cup of coffee.
With the “Pin It” bookmarklet on your browser, you can pick out an interesting inventory item and have it Pinned in seconds. That’s all it takes. If you set it up to where you’re following the right boards, you can repin interesting automotive content in even less time just by clicking a couple of buttons. There’s also a “Cars and Motorcycles” category that makes finding the best automotive content super simple.
The video below is under 3 minutes, including the intro and outro. In it, I add two pins to my board. Done right, it’s such a small investment of time that you should be doing it on a daily basis. Surely there’s two minutes every day when you’re not so busy you can’t plug in a little effort, right? If not, it’s time to get an assistant.
Here’s the video: