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In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.
There are components of this infographic by MyCleverAgency that I don’t fully agree with, but they are minor points, opinions really. For the most part, the advice is sound. You should be posting with a mobile perspective in mind onto Facebook. You should be engaging with users on Twitter, not just posting blog post titles and links. Unless a post is about people, don’t include people (particularly faces) in your pins. Tag, tag, and tag some more on Google+. These are great pieces of advice.
Here’ the infographic. Read each point in it and ask yourself if you’re doing these things on your Facebook page or not.