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JD Rucker

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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

The Easiest Way to Waste Money on Facebook

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.

One might ask, “What’s the problem?”

Poor landing page layout aside, there was one big problem with the landing page. It’s about a Dodge Avenger. The ad that I clicked can be seen to the right. I wanted to look at deals for a Dodge Charger. That’s what I was promised. That’s not what I got.

Everyone makes mistakes and other than a few hiccups in recent years, Chrysler has done a pretty good job at staying aggressive on social media. This is the type of mistake that can cost money. It’s the type of mistake that can cost customers. There was no easy way for me to get to what I was promised, namely information about deals on Dodge Chargers that were associated with the big Dodge Event.

If you run ads on Facebook, test, check, recheck, test, click through, verify, and then do it all over again. You often get one opportunity to reach a buyer before they end up looking elsewhere. On social media, this is amplified by the medium itself. Test that the links work on mobile devices. Test that the promise (the ad copy) is what’s delivered when they get to the other side of the click. Otherwise, you’re just blowing through cash and customers.

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Article originally posted on socialnewswatch.com.

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