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For a long time, I assumed that this was a well-known technique, but after talking to some clients I realized that it’s not as common as I thought. If you have a Pinterest account (you should) and you don’t mind using it for business (you might), then you should definitely be mixing in some business-relevant posts.
Here’s the basic idea – your personal Pinterest or other social media accounts may or may not be off limits. It’s totally understandable to not want to mix them with each other. Many people hold their personal accounts as, well, personal, and therefore are unwilling to pollute them with posts about business. There’s nothing wrong with this. If you aren’t one of those people, chances are you don’t use your account very often or you don’t even have an account to begin with. If you have the time and the energy, go ahead and build your very own Pinterest account now. It takes no time at all.
Once you have an account, the fastest way to use it for business is to not use it for business at first. I know it’s counter-intuitive, but if you dive in and start talking business, business, business, you won’t be able to get a following at all. You need a following to make it effective.
The ways to get a large following on Pinterest would encompass at least one full blog post of its own, but the basics are these: be friendly, repin others, follow boards of like-minded people, and post your interests. It could be cars. It could be celebrities. It could be religious. It doesn’t matter, really, as long as its something that at least loosely represents you.
Once you have a following, you can now start pinning stuff from your own website or supporting sites. An example of this is above. In this case, it’s a cool car (I love cars) at an interesting angle that will play well on Pinterest. I gave credit to the business page on which I found the vehicle and added a couple of relevant hashtags to the mix. That’s it!
Pinterest is more than just a social site. It’s also one that transmits strong social signals to Google to be used for ranking in the search algorithm. Most dealers don’t get a lot of pins, Tweets, likes, or Google +1s to their website, so this is a definite bonus. It takes very little time and can be effective to get you that little boost you need.
Did I mention that Pinterest is sort of fun as well? More bonus!