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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

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Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

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Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

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Car Subscriptions - Q and A with Bill Playford

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Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is writing better blog post titles. The right titles can increase blog traffic. The wrong titles can desperately hurt it. This is an immediate effect.

More and more businesses are starting to blog today. They are syndicating, optimizing, promoting, and doing all of the best practices that the gurus are giving them. Still, they are only seeing small increases in traffic if at all. Every now and then, they see a post that spikes. Was it amazing content? Possibly. Was it shared by the right people on social media? Probably. Did it have the right title? Almost definitely.

It blows me away when I see so many titles that simply suck. Yes, they suck. They aren’t attracting anyone.

The title in the blog post above attracted people. It was wildly shared. It was blogged about on other websites. It made an impact. Despite being wildly popular and talked about around the web for weeks, the story itself wasn’t that interesting. It was good, but not good enough to make it the talk of the blogosphere for as long as it was. The title, however, was brilliant.

Depending on your style of business and blogging voice, here are some quick examples of blog post styles. This is a very basic sampling. You can do better.

  • Emotional StatementThe Biggest Reason Your Blog Traffic Sucks
  • Numbered List7 Reasons Why Top 10 Lists Still Work
  • Play on Common Phrases - Why Good Guys Really Do Finish Last in Sales
  • Contrary Statement to Common PhrasesGood Guys Finish First if They do These Things
  • Big Time PromiseCut Your Blogging Time in Half While Doubling Your Posting Frequency
  • Three Worders (use sparingly)The Blogger’s Conundrum
  • Nonsense Titles (that make sense)The Best Blog Titles Work Best if You “Backwards Them Write”

Again, there are plenty of other types of titles out there. The key is to check out the right sites. See how other blog posts are being written and what titles they’re using. Just because it’s a business blog doesn’t mean that it has to be bland and boring. Titles drive traffic quickly. Make them count.

Eric Giroux
Great points and examples here, JD! I also work in Internet publishing outside of the automotive industry and I have found that post titles are a much larger part of the equation than one might think. As you mentioned, they not only increase CTR, but they also increase social sharing by leaps and bounds. Here are a couple other good examples people may want to try out: - Tell the reader they don't want to click. "Reading this might upset you." or "Don't look at this if you..." - Tell the reader they don't know something. "8 things about Honda you didn't know." - Sensationalism. "12 Unbelievable Pics of Cars Exploding" or "The 6 Absolute Best Vehicles On The Market Today." People love those "epic" titles and intriguing lists. The only thing to note is that you don't want to be "the boy who cried wolf." Don't say you have a gallery of 14 Insanely Beautiful Foreign Cars if the pics aren't insanely beautiful. You will lower your chances of retaining readership. Happy blogging!

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