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From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

The Easy Way to Master Facebook

Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.

Then again, there’s a simple way as well. As much as I would love to turn this into a lengthy blog post, I would only be adding fluff. It’s too easy.

Here are the steps:

  1. Post really amazing content on a regular basis
  2. Do NOT post anything that isn’t absolutely amazing just for the sake of getting a post up
  3. Support all of it with Facebook ads
  4. Reply to everything that people post in reply or on your wall

That’s it. Sorry to disappoint those who specialize in social media as a career (I’m one of them) but those are the steps required to make Facebook sing for your business. If you do those steps, you’ll be doing better than literally 99% of your competitors.

With that said, there’s a caveat. This will get you to the top. It won’t keep you there. The truth about Facebook marketing is spreading and more people are starting to get it. This is why there’s hope for people like me. The next 17 steps in the process are much more complicated and result in a stronger Facebook presence designed to drive business. Thankfully, these are the steps to make clients stay ahead of the 99% now as well as next year when 10%-20% start to “get it” with Facebook.

Today, the best way to do it is to hire a professional or to diligently perform the 4 easy steps above.

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