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Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

In our busy and hectic schedules, we never get time for ourselves, everybody wants to relax and treat themselves, and however sometimes we don’t even…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

100-115 Characters: The Sweet Spot for Getting Retweets

Best Tweet Length

When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to Twitter.

This latest round of insights comes in the form of how to get retweets. Size is important as can be seen in the graph above. What's the right size? 100-115 characters appears to be the sweet spot. This can be attributed to a few things. First, longer Tweets can be retweeted the standard way, but when they're manually retweeted (such as "RT @0boy...) then the longer Tweets can't work as well. More importantly, people know that they will not be as easily able to be retweeted themselves if the Tweet is too long.

Another reason for this is quality of content. With the limited space in Twitter, it's hard to say things that are profound, funny, or generally retweet-worthy until you get into the longer format.

Lastly, tweets of this range seem to look better. They may or may not include a link. Whether they do or do not, they appear very nicely in Twitter apps and in the stream in a way that is psychologically appealing. It may sound simplistic, but shorter tweets seem too short and longer tweets turn people off for the reason given above.

At any rate, this data is compiled from a data set of 1.4 million randomly selected Tweets. It's as comprehensive as they come. One thing that should be noted: the length of the Tweet is infinitely less important than the engagement of the account itself. If nobody's listening to you, no measure of science is going to get you more retweets.

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