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JD Rucker

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Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

100-115 Characters: The Sweet Spot for Getting Retweets

Best Tweet Length

When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to Twitter.

This latest round of insights comes in the form of how to get retweets. Size is important as can be seen in the graph above. What's the right size? 100-115 characters appears to be the sweet spot. This can be attributed to a few things. First, longer Tweets can be retweeted the standard way, but when they're manually retweeted (such as "RT @0boy...) then the longer Tweets can't work as well. More importantly, people know that they will not be as easily able to be retweeted themselves if the Tweet is too long.

Another reason for this is quality of content. With the limited space in Twitter, it's hard to say things that are profound, funny, or generally retweet-worthy until you get into the longer format.

Lastly, tweets of this range seem to look better. They may or may not include a link. Whether they do or do not, they appear very nicely in Twitter apps and in the stream in a way that is psychologically appealing. It may sound simplistic, but shorter tweets seem too short and longer tweets turn people off for the reason given above.

At any rate, this data is compiled from a data set of 1.4 million randomly selected Tweets. It's as comprehensive as they come. One thing that should be noted: the length of the Tweet is infinitely less important than the engagement of the account itself. If nobody's listening to you, no measure of science is going to get you more retweets.

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