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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Pinterest is Due for a Manly Invasion

Manly Pins

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.

As a result, the balance of power is shifting ever-so slightly. As someone who operates 4 separate Pinterest accounts and who has a team that manages another 75, I can give anecdotal observations that a shift has been happening for some time. Women aren’t leaving. More men are joining. More importantly, the men that are joining are starting to realize that this isn’t all about female-friendly topics. Pinterest has an infinite range of uses and the marketing potential on the medium is huge.

Two things haven’t happened properly so far that need to happen before it becomes truly useful in the way that Facebook is. The localization aspect of Pinterest is poor. It takes a lot of effort to locate and entice locals regardless of the business. For retail stores, unless you’re marketing at the store itself and giving valid reasons why people need to follow their boards, they’re just not getting real traction. Pinterest needs to make it easier to localize. That may be what’s already starting to take place with their addition of recommended pins.

The other thing that has to happen is that they need to get advocates and ambassadors, particular male ones. If, for example (and this is a bad example but you’ll get the point), the Old Spice guy promoted the heck out of his board, it would encourage others to see what’s happening over at Pinterest.

The marketing potential is too strong to keep it one-sided. More men will see the value and start participating soon. Many already are. Pinterest already has the attention of the female consumers which is where the bulk of the money lies. Once they get the attention of the other side of the coin, they’ll be primed and ready to be one of the biggest money-making social networks in existence.

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