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JD Rucker

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Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

Pinterest is Due for a Manly Invasion

Manly Pins

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.

As a result, the balance of power is shifting ever-so slightly. As someone who operates 4 separate Pinterest accounts and who has a team that manages another 75, I can give anecdotal observations that a shift has been happening for some time. Women aren’t leaving. More men are joining. More importantly, the men that are joining are starting to realize that this isn’t all about female-friendly topics. Pinterest has an infinite range of uses and the marketing potential on the medium is huge.

Two things haven’t happened properly so far that need to happen before it becomes truly useful in the way that Facebook is. The localization aspect of Pinterest is poor. It takes a lot of effort to locate and entice locals regardless of the business. For retail stores, unless you’re marketing at the store itself and giving valid reasons why people need to follow their boards, they’re just not getting real traction. Pinterest needs to make it easier to localize. That may be what’s already starting to take place with their addition of recommended pins.

The other thing that has to happen is that they need to get advocates and ambassadors, particular male ones. If, for example (and this is a bad example but you’ll get the point), the Old Spice guy promoted the heck out of his board, it would encourage others to see what’s happening over at Pinterest.

The marketing potential is too strong to keep it one-sided. More men will see the value and start participating soon. Many already are. Pinterest already has the attention of the female consumers which is where the bulk of the money lies. Once they get the attention of the other side of the coin, they’ll be primed and ready to be one of the biggest money-making social networks in existence.

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