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It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.
It can actually get pretty confusing.
One of the common themes of the hodgepodge of statistics in the infographic below is that spending will continue its shift away from traditional advertising and more into digital. This trend has been happening for over a decade now and it shows no signs of slowing. The funny part is that what's not mentioned in the graphic is any indication that traditional media such as television is shifting dramatically to include the second screen as a way to interact with content being shown on ads. This is a no-brainer, yet it seems like very few are doing it right.
Another shift is the continued growth of social media throughout the marketing spectrum. Whether through email social sharing buttons, increased spending on various social media advertising platforms, or the good ol' content marketing practices that have been driving us all for the last couple of years, social is clearly the biggest gainer throughout 2013 and will continue to make gains (for both the social sites themselves as well as the advertisers) into 2014.
One final omission from the graphic - an emphasis on video. There's no doubt that video is getting bigger every day. People are spending more time on it. Businesses are spending more money on it. Mastering the art of getting your message to flow and resonate on video advertisements is going to get more and more important. Faster devices. Faster internet connections. It's a recipe for success to those who recognize it.
Here's the graphic itself from the folks at WebDAM.