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JD Rucker

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Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Build Websites for Mobile First

Build Websites for All Devices

Earlier this week I wrote a controversial piece about responsive website design that brought the ire of professionals within my industry and a flood of emails calling me all sorts of names. Yes, there were those who agreed as well, but they were the minority.

In retrospect, I sold out. I looked at the data, saw how responsive websites were not performing very well on mobile devices in industries that were heavy on data, and came to the conclusion that adaptive was a better solution for some. I stand by that statement based upon practicality, but there's an addendum to that answer: if you want to do the absolute best practice possible, it would be to build your website from mobile up rather than from PC down.

It's always easier to make a site more complex than to simplify it. Adding features is simply easier than taking them away. If you build your websites with the following three ideas in mind, you have the greatest chance for success:

  1. Mobile is huge and getting huger. Assume that your website will be accessed as much if not more on mobile devices in the near future than on big screens.
  2. People love mobile designs because they're used to them. If a website displayed on a PC operates much the same as it would on a mobile device, it will perform better. That's not to say that you need to sacrifice design or make your website look amateur on a big screen, but strive to make it "mobilesque".
  3. Touchscreen functionality and the art of scrolling rather than clicking is becoming more of a "thing" for desktop websites. Keep that in mind when you build pages.

If you take into account how your website will load, operate, and perform on mobile devices and build up from there, you will find that your overall website performance will improve. The problem with responsive websites in some industries is that they cram as much as they can to fill out the big screen and then it looks terrible and performs poorly on the small screen. Work from the small screen up and the website will do better regardless of the device.

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