Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Tumblr as an SEO Tool

Tumblr SEO

Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is (unfortunately) completely underutilized and really just focuses on my Instagram pictures. That doesn't mean that you have to sit around and let Tumblr not work well for you.

SocialMediaToday community contributor Mark Scott posted an interesting piece about using Tumblr as an SEO tool. While there are things in there that aren't 100% correct such as the concept that all "links you add to all posts on your Tumblr blog are do-follow links" (some are nofollow), but otherwise he gives very sound advice about how to use the platform for something that it's frankly not very good at for its own self: SEO.

Yes, it's a great SEO tool and yes, it's possible to optimize a Tumblog to do well in search, but it's the benefits that it can bring to other websites where the real juice can come into play. As a supporting site, it's great for search as long as the content is strong and you're able to build up a decent following.

Here's what he said on Social Media Today:

Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website's reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.

Read More: Social Media Today

Chris K Leslie
I use tumblr for 5 of my sites. I've been using for a long time myself. I've built my own content network through them. It's a ton of fun.

 Unlock all of the community & features  Join Now