CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.
See, the challenge is that social media for business is ever-so important. The weekends can be, for many pages and social media profiles, have the highest potential for engagement and interaction. A good chunk of people check social media more regularly on weekends than during the week. It's also a time when money is spent in different ways so having the right engagement to go after the weekend dollars or the dollars that will be spent in the coming week can be achieved more readily on the weekends.
Unfortunately, you probably don't have a weekend team watching and controlling everything for you. You're stuck with it, even if you have weekends off. This translates into one of two most likely scenarios: you either spend time on the weekends using social media or you let your business social media accounts go on the weekends. Either way is bad.
There's an alternative. You can have your weekends (mostly) and still stay on top of social media as a result. Here's how:
Social media might not rest, but that doesn't mean you can't. Do it the right way and either minimize or eliminate the need to be omnipresent all week while still maintaining a strong presence.