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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

With New Google "Ad" Tag, Craft Your Message For Value

New Google Ad Format

Some of you are probably seeing the new ad format that Google is testing out. It's not technically new - they've been testing it on mobile devices for some time now - but it's relatively new to desktop searches. The shading in the background to identify ads is gone, replaced by a big yellow "Ad" tag.

This is potentially good for two reasons. First, it highlights the fact that it's an ad (even though some will say that taking away the shading is just another Google ploy for more ad clicks) very nicely, meaning that you have an opportunity to craft an advertising message for your PPC campaigns a little more specifically than before.

The second potential positive is that it may reduce wasted clicks and irrelevant visitors to your site. Psychologically, people are more careful about what they click on when they're clearly tagged. This is a minor point, not enough to make anyone worry about drops in traffic, but enough to make a minor dent in conversion rates on those visitors.

If you aren't seeing it yet, I posted a quick tutorial on how to adjust your settings to see them.

One thing is certain. You should use this as a reason to increase the personalization and relevant messaging in your ads. The tag means that more people will at least look at the ads. So many skip right passed the shaded sponsor area. This change (any change, really) will draw eyeballs back to it.

Now, it's time to adjust. Make the message resonate against the search rather than just focus on the keyword itself. Give them something to read and a reason to want to click on yours rather than a different ad. In the example above, the 2nd listing from the top is almost certainly getting the most clicks because the message resonates much better than the other choices.

Things are getting more competitive in search marketing. Going into 2014, the old bulk methodology behind most PPC services are becoming less effective. If you really want to improve your ROI on PPC, your best bet is to get creative. It's more work but the results are definitely worth it.

Joe Orr
This is interesting and up for debate. I personally have always ignored the Ads and always put my attention on the 'publics favorite" or the organics on page 1. This appears to me to make it simpler for people like me (of which there are many) to ignore the "Paid advertisres" or "commercials". Prior I had a more difficult time telling the difference. Now the commercials/PPC are in my face. Interesting to see the shake down. I now personally want to work even harder on my SEO.
JD Rucker
SEO is still the juice, Joe.

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