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Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

Why SEO is More Important than Ever

SEO Keyboard

There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working.

Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day. The reasons are many, but here’s a quick breakdown:

  • Mobile visibility is driving clicks on the go. Many people are no longer doing the majority of their searches on desktop computers. The computers in our pockets are doing just fine (sometimes better) at delivering the information we need. Mobile’s continuous onslaught on our time and eyeball share means that SEO today must maintain a “mobile-first” mentality. If you can make it rank well on mobile, you can make it rank well on desktops.
  • The vision is pretty much set for the near future. Google and Bing are known for frequent updates and since 2011, Google has sent out some big ones. We will see a slow down on the major updates and a focus on tweaks for quality and adjustments to fight spammers. The gameplan is right there in front of us, which means that those who are good at SEO can duck their shoulders down and start barreling through the line.
  • Competitors are increasing but true competitors are diminishing. Everyone is getting into the SEO game, but there’s only a handful that truly get it. By focusing on quality of content, links, and social signals, SEOs are able to succeed. Once you introduce shortcuts (and the majority of them do) you lose the effect. This is a benefit to those doing true SEO because it allows them to rise to the top more easily.

Don’t get trapped in the SEO-is-Dead mentality. SEO is alive and well in its purest form. Bad SEO is dying. This is a good thing.

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