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From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Why SEO is More Important than Ever

SEO Keyboard

There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working.

Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day. The reasons are many, but here’s a quick breakdown:

  • Mobile visibility is driving clicks on the go. Many people are no longer doing the majority of their searches on desktop computers. The computers in our pockets are doing just fine (sometimes better) at delivering the information we need. Mobile’s continuous onslaught on our time and eyeball share means that SEO today must maintain a “mobile-first” mentality. If you can make it rank well on mobile, you can make it rank well on desktops.
  • The vision is pretty much set for the near future. Google and Bing are known for frequent updates and since 2011, Google has sent out some big ones. We will see a slow down on the major updates and a focus on tweaks for quality and adjustments to fight spammers. The gameplan is right there in front of us, which means that those who are good at SEO can duck their shoulders down and start barreling through the line.
  • Competitors are increasing but true competitors are diminishing. Everyone is getting into the SEO game, but there’s only a handful that truly get it. By focusing on quality of content, links, and social signals, SEOs are able to succeed. Once you introduce shortcuts (and the majority of them do) you lose the effect. This is a benefit to those doing true SEO because it allows them to rise to the top more easily.

Don’t get trapped in the SEO-is-Dead mentality. SEO is alive and well in its purest form. Bad SEO is dying. This is a good thing.

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