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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Why SEO is More Important than Ever

SEO Keyboard

There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their techniques don’t work anymore. Nothing will make someone believe a practice is dead more than finding out that they’re processes aren’t working.

Unfortunately for them (and fortunately for the rest of us), SEO is alive and well and growing in importance every day. The reasons are many, but here’s a quick breakdown:

  • Mobile visibility is driving clicks on the go. Many people are no longer doing the majority of their searches on desktop computers. The computers in our pockets are doing just fine (sometimes better) at delivering the information we need. Mobile’s continuous onslaught on our time and eyeball share means that SEO today must maintain a “mobile-first” mentality. If you can make it rank well on mobile, you can make it rank well on desktops.
  • The vision is pretty much set for the near future. Google and Bing are known for frequent updates and since 2011, Google has sent out some big ones. We will see a slow down on the major updates and a focus on tweaks for quality and adjustments to fight spammers. The gameplan is right there in front of us, which means that those who are good at SEO can duck their shoulders down and start barreling through the line.
  • Competitors are increasing but true competitors are diminishing. Everyone is getting into the SEO game, but there’s only a handful that truly get it. By focusing on quality of content, links, and social signals, SEOs are able to succeed. Once you introduce shortcuts (and the majority of them do) you lose the effect. This is a benefit to those doing true SEO because it allows them to rise to the top more easily.

Don’t get trapped in the SEO-is-Dead mentality. SEO is alive and well in its purest form. Bad SEO is dying. This is a good thing.

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