Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Dealertrack to Buy Dealer Authority in $1 Billion Deal

BillionDollarDeal.jpg?width=750

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1 billion.

The deal will not be finalized until it goes through regulatory approval and is expected to be complete by the end of 2nd quarter, 2014. Around half of the purchase will be made in cash with the other half coming in the form of common shares.

"We thought about holding out for more, but then we recounted the zeroes in the number and decided to take the offer," said Tyson Madliger, CEO of Dealer Authority. "There's really no need to be greedy at this point."

Dealertrack finished last year with another blockbuster deal, buying Dealer.com for around the same price. Their hope is that this latest acquisition will add another element to their impressive digital marketing repertoire.

Some in the industry are skeptical. With the news being released on April 1st, it's possible that it's all just an April Fool's Day joke. After all, who would expect Dealer Authority to sell for so little?

Louie Baur
Smoking deal!
Craig Waikem
This was great.

 Unlock all of the community & features  Join Now