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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

How to Make Hyper-Targeting Your Social Media Secret Weapon

Hyper-Targeting

If you're like many, you're sick of hearing how big social media is. It's huge. We get it. That's not the real "juice" that comes through utilizing social media for automotive advertising.

The greatest benefit that social media currently offers to car dealers is through hyper-targeting. More dealers every day are taking advantage of the standard targeting components of sites like Facebook and Twitter - targeting by location, age, income, education, and any combination of these and many other demographic components available. Very few dealers are taking advantage of the stronger data that's available through a plethora of very specific data sets.

First and foremost, the use of your customer database is absolutely imperative. You might be sending direct mail to your customers. You're probably emailing them. Unfortunately, your also probably missing a large number of them because of spam filters and a general distaste for junkmail.

Social media offers a very direct way to get your message in front of them. We've discussed "secretly" about unpublished posts and the power of advertising directly to your customers, but that's just the tip of the iceberg.

Facebook has so much data that it's relatively easy for dealers to put very specific messages in front of very specific groups of people. If you're a Nissan dealer, you can target Altima buyers with one message, current Altima owners with another message, and people considering a Camry or Accord with another message.

It goes even further than that. We've seen tremendous success with seasonal posts. For example, targeting "2014 College Graduates" with a college grad buyers' program in May yielded more leads from that page in 3 days than in the previous 365 days combined.

If you are not planning to attend the Driving Sales Executive Summit, October 12-14 at the stunning Bellagio in Las Vegas, I have to wonder if you're really serious about succeeding. This is the conference to attend in October. If you are planning on attending, I encourage you to check out my workshop on this very topic where I'll be discussing in much greater detail how to make it happen at your dealership.

Here's a preview...

Megan Barto
Looks great, JD - your session at DSES is definitely a "Can't Miss" - which means I hope ours don't run concurrently. :-)
Grant Gooley
Social + Data + Rifle Marketing = Happy Sold Customers! I've learned a ton from Mr. Rucker over the years. Anyone thinking of attending DSES should check this session out! Just my 2 cents :) Go JD!

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