Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Robot Bulk Personal Messaging and Social Media Should Never Mix

Rpbotic Bulk Messaging

Look, I get it. Building a social media program for car dealers that is scalable, effective, and affordable requires choices. In many cases, vendors have to pick two of the three in order to maintain their business.

With that said, it still appalls me to see "personal" messages from the dealership being broadcast in bulk. One can make a valid argument that bulk messaging around the release of a new vehicle or an upcoming program is acceptable. There's an OEM strategy that we've been working on that plays with this concept in certain circumstances. However, when a message is supposed to be heartfelt from the dealership, please turn automation off.

The two dealerships above were part of a batch of personal messages sent simultaneously to dealers across the country. It's a generic as can be and makes the risky assumption that people will never follow more than one dealership, therefore they'll never know it's an impersonal bulk social media post. That assumption is incorrect and dangerous.

Let me end this mini-rant by saying that if you cannot put forth enough effort to make "personal" messages for your clients that are actually personal, you should consider a different verticle. The automotive industry deserves better.

(Thanks for reading my rant and sorry for sounding like a scrooge but this stuff really chaps my khakis.)

Tom Gorham
Bravo! As a GM dealer, I get these all the time, and though they may give ideas for my own message, I never use what they send me. What you wrote shouldn't even HAVE to be said. I believe it is too obvious but for some reason, too many dealers don't get it until it's explained to them. For the manufacturer, it makes sense because there are too many dealers who "have no clue" and need that help. This is better than no message at all. Maybe... Thank you!

 Unlock all of the community & features  Join Now